Advertorial for John Hancock "Vitality" points program to promote healthier lifestyles among adults ages 50+.

Thanks to the help of AARP advertising and targeted pieces such as these client presentation comps, Consumer Cellular has grown into a billion dollar business.

Highly successful, revenue-generating section targeting adults 50+ who have the most discretionary income and actively spend it on travel.

This started as an idea and a prototype booklet, but advertising space in this comp (2 spreads shown) sold out before the sales team even started making calls.

Half page ad for Ensure Enlive promoting the benefits of protein drinks as we age, that ran in both AARP Bulletin and AARP The Magazine, which reaches an audience of 23 million readers.

People are not just headed to Florida anymore—they are headed to "Boom Towns". This was designed as a section for travel advertisers to promote that people where moving to locations for reasons such as healthcare, transportation, education etc. (Not just for palm trees and sun)

Promotional poster and subscription gift card/envelope for the food magazine/website of celebrity chef Jamie Geller.

This was a in-book sweepstakes for a "enter-to-win" beauty shopping spree while promoting the annual Health Beauty Awards and its sponsors.

This monthly in-book page features various advertisers displaying their product with description and a call to action.

In-book page promoting integrated solutions that encouraged advertising on Health.com during the holiday season.

This readers poll in-book advertisement requesting readers go online and vote for their favorite golf courses to be entered into a sweepstakes.